A Local’s Guide to the Best Towns in Costa Blanca
If you’re dreaming of turquoise waters, golden beaches, charming whitewashed towns, and mouthwatering Mediterranean cuisine, look no further than Costa Blanca. As a local, I’ve had the privilege of exploring every nook and cranny of this sun-drenched region in southeastern Spain. In this guide, I’ll walk you through some of the most beautiful towns in Costa Blanca—each with its own unique flavor, culture, and charm.
Whether you’re planning a relaxing beach holiday, an adventure-packed escape, or a quiet retreat among locals, Costa Blanca has the perfect town waiting for you.
1. Altea – The Artistic Soul of Costa Blanca
Altea is often called the jewel of the Costa Blanca, and once you set foot in this town, you’ll understand why. With its cobbled streets, whitewashed houses, and blue-domed church perched on the hill, Altea offers postcard-perfect views at every turn.
The town has long attracted artists and creatives, giving it a relaxed, bohemian vibe. Stroll through the old town, enjoy live music at a local café, and shop for handmade crafts in the street markets. Altea is ideal for couples and travelers looking to soak in the authentic Spanish lifestyle.
2. Jávea (Xàbia) – Nature Lover’s Paradise
Nestled between two headlands, Jávea is a nature-lover’s dream. From the golden sandy beach of Arenal to the dramatic cliffs of Cabo de la Nao, this town blends natural beauty with a relaxed, family-friendly atmosphere.
The old town has a rich Moorish history, while the port area is perfect for fresh seafood dinners and peaceful sunset walks. Snorkeling, hiking, and kayaking are just a few ways to enjoy Jávea’s stunning surroundings.
3. Moraira – Chic, Quiet, and Classy
Once a small fishing village, Moraira has grown into one of the most elegant and laid-back coastal towns in the region. What makes Moraira special is its careful development—no high-rise hotels, just tasteful villas and boutique shops that maintain the town’s natural charm.
It’s popular with expats and those seeking a slower, more luxurious pace. With crystal-clear beaches, a stylish marina, and excellent restaurants, Moraira is perfect for a peaceful holiday in Costa Blanca.
4. Calpe – Iconic Views and Golden Beaches
Calpe is known for its iconic rock formation, Peñón de Ifach, which rises majestically from the sea. It’s a fantastic spot for hikers and photographers alike. The town combines history with modern convenience—you’ll find Roman ruins near the beach, a bustling promenade, and all the amenities you need.
It’s a lively option for families and beach lovers, with a mix of culture, shopping, and nature.
5. Villajoyosa – A Burst of Colour and Tradition
If you’re looking for something a little off the beaten path, Villajoyosa is a colorful treasure. The beachfront is lined with houses painted in joyful hues, and the town has a rich chocolate-making history (visit the Valor chocolate museum for a sweet treat).
It’s less touristy than other towns and feels authentically Spanish, with its traditional festivals and friendly locals.
Why Renting a Holiday Villa in Costa Blanca is the Perfect Choice
Whether you’re drawn to the artistic charm of Altea, the serenity of Moraira, or the family-friendly shores of Calpe, one thing’s for certain—there’s no better way to enjoy Costa Blanca than from the comfort and privacy of your own holiday villa.
At Club Villamar, we offer handpicked villas across Costa Blanca, each one fully equipped for unforgettable stays. Imagine waking up to sea views, lounging by your private pool, and enjoying home-cooked meals under the Spanish sun. Renting a villa not only gives you space and freedom—it lets you live like a local, even if just for a little while.
Book your dream villa in Costa Blanca today and turn your holiday into a memory that lasts a lifetime.