Discover the Soul of Costa Blanca

When people think of the Costa Blanca, images of sun-drenched beaches and bustling resorts often come to mind. But beyond the tourist hotspots, this Mediterranean gem hides a quieter, more authentic side—charming towns where local traditions thrive, and where the pace of life invites you to slow down. If you’re searching for authentic Costa Blanca towns with local character—not crowds—this guide will help you uncover them.

Altea: Whitewashed Beauty on the Hill

Perched above the sea, Altea enchants with its cobbled streets, whitewashed houses, and a picturesque blue-domed church. Wander through the old town, where local artists showcase their crafts, and enjoy a coffee in the lively Plaza de la Iglesia. Unlike busier resorts, Altea offers authenticity at every corner, making it a must-visit for travelers who want to connect with the real Costa Blanca.

Jávea: Tradition Meets Nature

Jávea, also known as Xàbia, is a town that effortlessly blends tradition with natural beauty. Its old town still reflects Moorish influences, with narrow alleys and historic architecture. Just a short drive away, you’ll find stunning coves like Granadella and Portitxol—perfect for those who prefer crystal-clear waters without the tourist masses. Jávea’s food scene, with family-run tapas bars and fresh seafood restaurants, is another reason to linger.

Villajoyosa: The Colorful Fishing Town

This seaside town, famous for its rainbow-colored houses along the seafront, offers a vibrant yet authentic atmosphere. Villajoyosa is deeply rooted in fishing traditions, and its local market is a feast for the senses. The town is also home to a long chocolate-making tradition, where visitors can taste artisanal sweets that go back generations. With fewer tourists than other coastal towns, Villajoyosa is truly Costa Blanca at its most genuine.

Guadalest: A Timeless Mountain Escape

For those seeking authenticity away from the coast, Guadalest is an unforgettable destination. Nestled in the mountains, this tiny village offers breathtaking views, stone houses, and a history that stretches back centuries. Stroll through its medieval streets, visit the old castle, and immerse yourself in the charm of a place where time seems to stand still.

Denia: A Gastronomic Treasure

Denia is a lively coastal town that retains its Spanish character despite being a popular destination. Its UNESCO-recognized gastronomy, centered around the famous red prawn, is a delight for food lovers. Denia also boasts a historic castle overlooking the sea, bustling local markets, and a marina that’s perfect for evening strolls.

Experience Costa Blanca Like a Local

Exploring these towns means experiencing Costa Blanca in its purest form—authentic, welcoming, and rich in character. Forget the crowded tourist hubs and step into places where the Spanish way of life shines through every detail.

Stay in a Holiday Villa with Club Villamar

To truly enjoy your authentic Costa Blanca adventure, nothing compares to staying in your own holiday villa. With Club Villamar, you’ll find handpicked villas across Spain, many right in the heart of these charming towns. Imagine waking up to mountain views, enjoying a private pool, and experiencing Costa Blanca like a local. Your perfect escape starts with us.