Costa Blanca’s Prettiest Towns: From Altea to Villajoyosa
Discover the Magic of the Costa Blanca
The Costa Blanca, stretching along Spain’s Mediterranean coast, is a region blessed with sunshine, turquoise waters, and picture-perfect towns that exude charm at every corner. From cobblestoned streets and historic old towns to colorful fishing villages, the Costa Blanca offers a taste of authentic Spain, making it a dream destination for travelers seeking beauty, culture, and relaxation.

In this article, we’ll take you on a journey through some of Costa Blanca’s prettiest towns — from the timeless allure of Altea to the vibrant colors of Villajoyosa.
Altea: The Whitewashed Jewel
Altea is often described as one of the most beautiful towns in Spain, and for good reason. Its whitewashed houses, narrow cobblestone streets, and stunning views over the Mediterranean make it an unforgettable destination. The crown jewel of Altea is the Church of Nuestra Señora del Consuelo, with its iconic blue dome that dominates the skyline. Strolling through Altea’s old town feels like stepping back in time, where every corner reveals artisan shops, quaint cafes, and flower-decked balconies.
Calpe: Nature Meets History
A short drive away lies Calpe, a coastal town famous for the towering Peñón de Ifach, a massive limestone rock rising dramatically from the sea. This natural park offers hiking trails with panoramic views of the coastline. Beyond its beaches, Calpe’s historic old town invites visitors to admire colorful murals, Roman ruins, and delicious local cuisine. For travelers who love a mix of nature, history, and beach life, Calpe is a must-visit.
Guadalest: A Hidden Mountain Treasure
Tucked away in the mountains, Guadalest is one of the Costa Blanca’s hidden gems. Perched high above a turquoise reservoir, this medieval village feels like a fairy tale. Its castle ruins, charming museums, and breathtaking views make it a unique destination far removed from the coastal crowds. Guadalest is the perfect place for a peaceful day trip, offering a glimpse into Spain’s rich cultural heritage.
Jávea: Golden Beaches and Old Town Charm

Jávea (Xàbia) combines the best of both worlds — pristine beaches and a historic old town. The town is divided into three areas: the old town with its Gothic architecture, the bustling port with fresh seafood restaurants, and the sandy Arenal Beach, perfect for families and water sports enthusiasts. With its blend of tradition and modern holiday vibes, Jávea is a favorite among both locals and international visitors.
Villajoyosa: A Burst of Color
Villajoyosa, also known as “La Vila,” is perhaps the most colorful town on the Costa Blanca. Its seafront is lined with vibrant houses painted in bold hues, a tradition that once helped fishermen spot their homes from afar. The town is also famous for its chocolate-making heritage, with the Valor Chocolate Museum offering a delicious cultural experience. Add to that its golden beaches and friendly atmosphere, and Villajoyosa is sure to steal your heart.
Experience Costa Blanca with Club Villamar

Exploring these enchanting towns is even more special when you can retreat to the comfort of your own private villa. At Club Villamar, we offer a wide selection of holiday villas in Spain, complete with swimming pools, spacious terraces, and stunning views. Renting a villa allows you to enjoy the Costa Blanca at your own pace — whether it’s relaxing after a day of sightseeing, hosting family dinners under the stars, or simply waking up to the sound of the sea. Make your Costa Blanca adventure unforgettable with the perfect home away from home.